Photo Courtesy of Khaosod
CHIANG MAI – A degrading weight-loss advertisement has recently found its way onto billboards in Chiang Mai. The ad shows a model in a transparent bikini flaunting her “seaweed,” otherwise known as pubic hair. Locals are disgusted by the ads and have alerted media watch groups to these indiscreet billboards located at major intersections.
The ads are said to be damaging to the cultural elegance of northern Thailand.
Strategically positioned, the billboards are nonetheless grabby, attracting the attention of passing commuters. The message in the poster has a slim model showing her belly button and seaweed pubic hair and reads:
“SLIM WOWW! Change the old you into the NEW you at a university student price! Infrared sauna for 199 baht each time! Buy 20 sessions, GET 20 free. Within 2 weeks, you will look like a model. If it doesn’t work, you’re entitled to a 100% refund!”
Most commuters agree that the ad is very inappropriate for Chiang Mai as it demeans traditional values and the local people. People are saying that the offer on the ad seems overstated – that slimming down in two weeks is farfetched.
“I can’t be sure if it will work out like the ad says,” said a woman passing by.
The head of the Ministry of Culture in Chiang Mai said that pornographic ads should not be allowed in public and that people are too crazy about the image of sex these days.
Writer: Adrian Tse & Chet Chetchotisak
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